EVERY STEP COUNTS: 11/05/17 – So last week we talked about the importance of not giving up and having strategies in place that allow you stay motivated and committed to succeed. If you like Football I am sure you are watching the Premiership closely this season. At the top you have Manchester City, Liverpool, Manchester United and Arsenal all battling for Champions League Football next season. At the bottom you have Hull, Swansea and Middlesbrough all trying to stay in the Premiership and fighting for survival. No matter what your goal is and what your current position in life is…it’s essential to not give up.

By the way I am a big Liverpool fan and my family originate from Hull so I have interests both at the bottom and the top, let’s see what the outcome will be in the next two weeks.

This week however, I want to talk to you about being authentic and true to yourself.

Being AUTHENTIC can be defined as “Coming from a real place within. It is when our actions and words are congruent with your beliefs and values. It is being ourselves, not an imitation of what we think we should be or have been told we should be.”

I believe everyone has the right to be authentic and everyone should seek the trait of authenticity in others. It was my daughter’s birthday last Friday and we went to Whoosh in Bracknell. It’s a great place and perfect for a children’s party. We had various friends and family there and obviously lots of kids. As soon as we walked through the door, the kids were welcomed and the staff were really happy. We had our own host and you could tell that the staff working there enjoyed what they did, enjoyed giving a good service and overall loved making sure the kids had an amazing time. I have to add that I think I was the biggest kid in there by far and definitely worked up a sweat.

Now contrast that with a couple of adverts I saw on social media over the weekend. The two adverts were from different companies operating in the same industry. I couldn’t quite believe it but the adverts were exactly the same, word for word, sentence for sentence. Now this for me is the exact opposite of authenticity. The two companies clearly had just used a template advert or copied it off some business guru who works in that space. There was no personalisation in the adverts. There was no attention to detail. For me this is what is wrong with lots of service providers particularly in my industry…the lack of desire to truly be you. I hope when you read my column each and every week, you see me being authentic. It’s important to me. I really believe people buy people and this is related to all aspects of life.

So how can you be authentic?

I have listed four techniques below to enable you to be authentic as I promise you…when you are authentic ….you are truly happy as you are being true to yourself:

  • Be keenly self-aware. Think about times when you are happy and unhappy in certain situations. What people were you with in those situations? What were you acting like during those times? How did it feel to be really yourself and show the real you? Do this more often and I guarantee you will be a happier and better person.
  • Find Genuine Connections with people. They say you become like the people you spend the most time with. I see some of my clients more than I do my closest longest friends especially the clients who see me 3-4 hours per week. I am always myself around every one of them as there has to be a real genuine connection. When I carry out consultations, I am myself and I ask the prospective client to go and see other coaches and trainers and pick the one they feel will suit them best. It comes back to the advert I mentioned earlier doesn’t it? If you are not authentic and yourself there is no way you can build long term amazing relationships.
  • Don’t feel the need to be perfect. I’m not perfect and in fact I don’t really know anyone that is perfect. If I had to be honest, the closest person to perfection I know is my wife. What you see is what you get with Emma, I love this about her. Who is the person closest to perfection you know? What do you love about them? If the person you admire the most isn’t 100% perfect then you don’t need to be either. By the way I hope my wife does read the column this week as that should be a few brownie points in the bag.
  • Be present. I hear stories from clients all the time how they once had a trainer or coach who was on their phone texting whilst the client was working out. Come on, you have to be present, you have to engage. I have been working on this in my private life by putting down my phone when with family and the children; it’s so easy to be on your phone when having family time. I’m not perfect but I’m trying. Be more present and feel the difference in engagement on a daily basis.

How did you find them little points?

Do you think being AUTHENTIC is an important attribute to have?

To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.

Authenticity is the daily practice of letting go of who we think we are supposed to be and instead embrace who we are.

Today I want you to spend your time with people who are authentic and let you be who you really are.

Happy Thursday to you, go and be present and own your authenticity.

How Authentic are you??